Film Posters

 

Thursday 4th June 2025

Do Now

1. A film studio includes Universal Studios. Warner Bros Pictures  

2. A distributor is MGM? Warner Bros Pictures

3. EON Productions produced No Time to Die ✅

4. MGM distributed it? Universal

5. Amazon has the cinema rights for No Time to Die

 

Film Posters

1. The big 5 major Hollywood studios are Walt Disney Pictures, Warner Bros. Pictures, Paramount Pictures, Universal Pictures and Columbia Pictures.

2. The main aim of a film marketing campaign is to connect to the audience and get them excited to watch the film, and buy tickets to see it.

3. Some common techniques include posters, trailers, social media, behind the scenes and collaborations with other brands.

4. A poster should include the release date, credits, the films title, images of the characters.

5. Teaser posters contain small pieces of information to get the audience excited. whereas theatrical posters provide more information, to make the audience want to watch it.

6. A recent film franchise includes Marvel.

In this poster, it is obvious as to who the main characters are. We can see this as James bond is the largest character there, so he is clearly the focus, and the protagonist. The serif font hints to the film's genre, as it has connotations of formality, linking to bond's occupation as a spy.

Thursday, 12th June 2025

Do Now:

1. A conglomerate is a large company that owns other companies. ✅

2. Convergence is where two platforms come together, to share uses. ✅

3. Synergy is where two brands / companies / people come together for a collaboration. ✅

4. The Uses and Gratifications theory is the theory that explains why people interact with              media, using the categories: Personal identity, social interaction, entertainment and                  information. ✅

5. Film promotion is raising hype for the film, and marketing is getting it to reach its target              audience. ✅ Anything that helps to sell the film, including trailers, teasers, posters, adverts      and websites.

                

Film Posters

L/O: To analyse the film poster set texts effectively.

Formal / smart

No Time to Die was produced by EON Productions.

It was distributed by Universal Pictures.

It is available to stream on Amazon Prime.

Main Image:

James Bond is male and much larger than the rest of the characters, this shows that he is much more important than the other characters.

There is gender equality in how many men and how many women there are, however the men are still mostly bigger, further showing their importance.

Credit Block

Production and distribution companies are shown.

No actor names, as Bond's name is most likely bigger than Daniel Craig's. Furthermore, Daniel Craig is already known as James Bond, so clarification is not needed.

Mise en Scene

All characters have serious facial expressions. This shows that they are professional, telling us that the film and narrative is very serious; not funny / a comedy.

They are all wearing formal, mature, professional clothes, fitting with the genre target audience.

Rural, mountainous settings as well as a city and a flaming car. These show where the film will take place and shows that it will be an exciting film.

Logo

007- It's Bond's identity.

Easily recognisable to the audience

Genre

Action: Settings, burning car, characters are carrying guns. 

Motorbike and car chase scenes are shown.

Colour Pallette

Contrasting colours.

Blue at the top - Cold

Red at the bottom - Warm

Shows the range of scenes in the film.

Typography

Futura Black, modern font.

This shows that James Bond is still relevant and and modern.

Intertextual - When one piece of media links / references to another.

The Hero - James Bond

The Villain - Safin

The Princess - (bottom right)

The Helper- Nomi?

Thursday, 19th June 2025

Do Now:

1. Intertextuality is when one text links to another. ✅ Relationship between texts

2. A narrative is a story. ✅

3. Mise en scene is everything that can be seen. ✅

4. Typography is how words are made to look. ✅

5. Genre is the type of something. e.g: Action, Thriller, Horror ✅ 

Film Poster and Representation

L/O: To analyse the film poster for key representations

Typical Spy - Action hero

- Suit / Dark clothes

- Serious facial expression

- Sophisticated

- Muscular

- Active

- Skilled in fighting

- Weapons

b) Mise-En-Scene [5]

Mise en scene has been used in the no Time To Die poster to communicate meaning in numerous ways. For example, this can be seen by the outfit's that the characters are wearing. They are all wearing dark costumes, which has connotations of violence, death and mystery. These can be used to show the audience that the movie will be of an action genre. Furthermore, the fact that they are all in formal outfits gives a sense of seriousness to the poster, which has connotations of spies. Overall, these show that the film is a spy-action genre. 

Representation: Context

- 'Bond Girls' were sexualised love interests for Bond, and insignificant to the plot.

- Craig's Bond is not as Sexist or stereotypical.

- Hollywood's representations of race and ethnicity changed significantly over the decades.

- James Bond historical masculine stereotype - Strength, skill, and independence.

- There are several Aston Martins throughout the film, with the original one on the poster.

- Dr. Madeleine Swann is pictured twice on the poster.

- Nomi being the new 007, was reported prior to the film release, leading to a minority of              racists trolling her actress, Lashana Lynch online.

- On being cast, she hit out against these people.

Stereotype- a stereotype is how something or someone is typically presented.

Representations of Gender

- 3 men

- 3 women

- The men are bigger; more important.

- Strong, independant women - guns, serious facial expressions.

Representations of ethnicity

- 5 white characters

- 1 black character

Representations of age

- They are middle aged.

- James Bond is oldest - wise, in control, important.

Representations of sexuality

- Paloma is sexualised by her outfit.

Thursday, 26th June 2025

Do Now:

1. In the No Time to Die poster, Bond is represented as very important. ✅ Masculine, strong,        serious,  and calm

2. The females are represented to be strong, powerful and independant. ✅

3. The representations of ethnicity are seen less, as most characters are white, however the        one black character (Nomi) is shown to be powerful. ✅

4. Age is represented as the same for each character.  Older - wiser, in control - calm.

5. The theory covering character types is Propp's theory ✅

Man With the Golden Gun Film Poster and Media Language Analysis

L/O: To analyse the film poster for key elements of media language.

- Released in 1974.

- It was Roger Moore's second appearance as bond.

- It was based on a book by Ian Fleming, and produced by EON.

- The film had a budget of about $7 million and grossed over $97 Million at the box office.

- There was a large popularity around the martial arts genre, and so to reflect this, it was             predominantly filmed in Asia, and featured many Kung Fu scenes.

- The poster was illustrated by Robert McGinnis.

- There was an energy crisis in 1973, which is hinted at through the power plant, and energy      beam at Bond.

1. They have used a montage of images to effectively show the different locations, characters, and to emphasise its action genre.

2. Connotations: 

The Gun - Violence, action, power

His outfit - Formal 

Facial Expressions - Serious

Direct Address - Puts the audience  into the scene.  

Gun - In front of bond - More important

3. Gun - Violence / Gold - Wealth

4. Audiences that are already fans of the franchise will be excited to see Roger Moore's return as James Bond. Shows the different genres

5. It creates an Enigma Code of mystery behind who the Man with the Golden Gun is. Does James Bond win?

6. The action / adventure genre conventions we can see include the guns, explosions, and multiple locations. Car chase, numerous fighting scenes.

Propp

- Hero - James Bond

- Villain - The man with the golden gun

- Princess - The two females.