C1 Advertising

 Tuesday, 25th February 2025

Do Now

1. There are 2 media exams. ✅

2. The exams are 70% of the overall mark? ✅

3. Component 1 is worth 40%? ✅

4. The main purpose of all media is to make money. ✅

What is advertising?

- The main aim of advertising is to bring attention to a product, service or issue.

Depending on the type of campaign, it might also:

- Raise awareness

- Inform or educate

- Persuade audiences

- Create a unique selling point

Advertising can be split into two types:

- Commercial

- Non-Commercial. 

1. The main aim of advertising is to make money, but it can also raise awareness, inform or educate, persuade audiences and create a Unique Selling Point.

2. Commercial advertising focusses on making money, and putting a positive, and exaggerated image of a brand into someone's head, whereas non-commercial advertising focusses on raising awareness, and giving a much more realistic view on certain issues.

Codes and Conventions

Tuesday, 4th March 2025

Do Now

1. The main aim of advertising is to promote something to make money from it. ✅

2. Two other aims are to give a positive impression of a brand and Create a USP / persuade        audiences

3. Commercial advertising is advertising that focusses on making money. ✅ Through                    promotion of goods or services

4. WWF use non-commercial advertising. ✅ Charities

5. Codes and Conventions are what you would typically see in a media text, e.g: Z layout. ✅

Codes and Conventions

Codes and Conventions of Print Advertising vary depending on the genre and purpose of the advert.

- Name of brand / Product

- Logo

- Slogan

- Specific details of USP / Product or service.

Main Aims:

- To raise awareness for the environment, specifically the oceans and wildlife in the sea.

Codes and Conventions:

- Blue colour pallette - Sadness, water

- Logo

-Slogan

Advertising Language:

- Facts and information

Soft Sell?

Main Aims:

Bringing attention to a product.

Creates a USP - Made from real tomatoes

Codes and Conventions:

Product in the centre of the page.

Logo

Red - Like ketchup

Slogan

Advertising Language:

- Hyperbole?

- Metaphor - Ketchup isn't actually grown

Hard sell

Advertising Langauge:

- Facts and information

- Persuasive language (Hyperbole!!)

- Imperatives

- Emotive language

- Wordplay and puns

Tuesday, 25th March 2025

1. Quality Street chocolates are made by Mackintosh

2. The two brand characters are Major Quality and Miss Sweetly

3. They were based on Regency Period

4. They were aimed at Everyday, Working class people

5. "what a delicious dilemma!" - Exclamation ✅ Alliteration, Emotive language

Structure and Design:

- The brand is at the end - Puts the images of a 'Delicious Dilemma' into Mackintosh's Quality    Street.

- Image First - Grabs the audience's attention.

- Triangular composition

-Product in the centre.

Images:

- Showing what kind of chocolates you can get.

- People in the painting looking down at the people eating them - Shows how nice they are,        and shows that lots of people want them.

Typography:

- Serif font - Sophisticated / fancy?

- The way "Quality Street" is written stands out from the rest of the advert.

- Purple text - Luxury / Royalty

Persuasive Language Techniques:

- "What a delicious dilemma!" - Alliteration / Emotive Language

- Repetition of 'Delicious' - emphasises how the chocolates taste

Creating Narratives:

- The two women are dressed the same as the chocolates - Objectification.

- There are two 'Delicious Dilemmas'

- He is choosing between the two women.

- Which chocolate does he choose?

- The characters seem to be of different classes - One is wearing a dress, and the other is          wearing a shirt.

- The women in the dress is likely a higher class than the woman in the shirt.

- This shows that Quality Street chocolates are are for anyone who can afford them.

- Upper class!! - Suits, dresses.

How does the Quality Street advert use images and text to create meanings? [5]

We can see the Quality Street advert using images to create meanings through the main image. The main image shows a man looking at the chocolates, whilst being kissed by two women. This links to the anchorage text, "Delicious Dilemma" as he has to choose between the 18 different types of chocolates, and between the women. Furthermore, we can see that the women are objectified as they are dressed as two of the chocolates. This shows that the chocolates aren't the mans only problem, as choosing between the two women is his other "delicious dilemma".

We can see the Quality Street advert using text to create meanings through the use of persuasive devices. Firstly, the frequent alliteration in the text makes it stick into the audience's head more. Also, the repetition of "Delicious" emphasises how good the chocolates taste, so that people are more likely to buy them, as it makes the audience then instantly associate the word 'Delicious' To Quality Street. We see more meaning created by the text by the different typography of "Quality Street" at the end. It is written in purple, which has connotations of luxury and royalty, linking to the idea of Regal England, which the advert was based on.

Tuesday 1st April 2025

Do Now

1. A representation is how something has been made to look - a re presentation. ✅

2. The quality street advert was made in the 1950s? ✅

3. In the 1950s, women were shown to only be doing housework. ✅ objectified, housewives,        inferior

4. Quality Street chocolates were aimed at anyone who could afford them, rather than just the      rich. ✅ Aimed at the poor/ working class

5. 'Delicious' is repeated throughout the advert. ✅